Kia ora, I’m Abigail

An experienced creative leader passionate about driving meaningful impact.

I guide people, projects, and organisations to harness design as a tool for positive change. From shaping strategy to leading projects from concept to completion, I bring clarity, creativity, and focus — delivering meaningful results.

Get in touch

E kitea ai ngā taonga o te moana, me mākū koe.

*If you seek the treasures of the ocean, you had better get wet.*

This whakataukī guides me on my creative journey.

Design.

I’m an experienced designer, who enjoys pushing the boundaries to find creative solutions that see results. Bringing ideas to life with meaning, brand ethos and finesse is my ammo.
Good design makes a difference.
People.

A people first design process allows the opportunity to create meaningful connections. I draw from the knowledge and experience of others to understand goals, barriers and motivations to achieve desired outcomes.
Real connection is where it’s at.
Grind.

The grind don’t stop. I’m hard working and passionate about what I do, love the thrill of a deadline and work well under pressure - always striving to produce quality work that we can all feel proud of.
Do the mahi, get the treats.
Growth.

I’m here to level up. Always looking to be challenged, learn new things and have a desire to create positive social impact through design. I thrive in a creative environment - vibing on positive energy.
Let’s create something special.