ASB Tertiary Campaign.

ASB do an annual campaign to advertise their tertiary account to all new students throughout New Zealand. For this campaign the concept was "the new account, for the new you." I worked with a creative team to produce an array of assets from street posters and billboards to internal POS, flyers and digital material. We also created a supporting orientation day promotional campaign including pop up cube decals, t-shirts and posters. I designed this campaign from concept stage through to final outputs, creating the full suite of illustrations and design layouts for the full suite.