Sorted - Making dollars make cents

I led the rollout of the refreshed brand across a wide range of touchpoints, using a playful illustration style to support education tools aimed at improving financial literacy. From collaborating with animators on school video content, to partnering with internal social media teams and external agencies, I managed creative delivery from concept through to production.

Sorted brand execution spanned workshops, educational resources, and digital and social media, blending illustration, photography, and typography to complement messaging and engage our target audiences. By keeping the creative fresh, accessible, and consistently on brand, we directed users to learning resources and inspired meaningful engagement with financial literacy content.