UoA - Manawa Mai Open Day.

Manawa Mai, Open Day is one of Waipapa Taumata Rau, University of Auckland’s largest school-leaver recruitment activations. Targeted at final-year high school students, the campaign and event is designed to inspire future students to begin their journey with UoA by speaking directly to a younger audience through vibrant and innovative advertising and engaging subject specific activations on the day.

I led this project from concept through execution, guiding the creative team across all touchpoints. This included the full digital and out-of-home campaign, drive for awareness and registrations, and execution at the event collateral across campus on the day. My role included aligning all designers including creating a toolkit to support wider team role out, ensuring consistency and cohesion throughout prospective student experience.