UoA Kyber Pass Billboards

The brief was to create a refreshed new look for the 18 Billboards along Kyber Pass, Newmarket. These billboards would set the tone for a year of energy, discovery and exploration of our brand expression. The aim was to creatively bring the UoA journey to life through illustration, vibrant colours and unique stories that inspire curiosity.

Striving to disrupt the norm with a mix of UoA story telling that heroes exciting, interesting and even slightly obscure truths from each faculty and thread through the broader concept of knowledge seeking.  Each billboard would breath life into the te reo name WAIPAPA TAUMATA RAU and explore innovative ways to visually represent of each faculty.

I carefully curated a selection of stories from each department to share the amazing breadth of work that comes from across the university. These stories showcase that the university is more than just lectures - Passionate Academics, Research and Innovation, Partnerships and Engagement, Environmental Initiatives, Social Responsibility and Government Advisory and passion.