UoA Thought Leadership Series

I led the creative concept and delivery of Ignite, an event series designed for busy professionals seeking to stay relevant in an ever-evolving workforce. The chosen name, Ignite, captures passion, inspiration, and momentum — reflecting both the essence of thought leadership and the spark within us all. This paired with the Connect. Learn. Lead. opens the event to endless opportunities growth.

The campaign rolled out across digital channels, blending owned and paid media. I developed all visual assets for web, advertising, and event collateral, and provided art direction for the series website. I created bespoke film treatments, storyboards, and animation styling, ensuring a cohesive and professional look across every touchpoint.

This concept is bold, flexible, and designed to inspire action — with room to grow alongside future postgraduate-focused events.